Resumo. Educational non-profit institutions depend significantly on donations to maintain their activities and fulfill their social purposes. In this context, financial governance plays an important role in building donor confidence and ensuring organizational sustainability. This study analyzes the relationship between financial governance practices and donor confidence in educational non-profit institutions. The research adopted an empirical approach through an online questionnaire administered to 25 regular donors, of whom 22 completed the survey . The findings indicate that financial transparency, accountability, donor communication, and the demonstration of organizational impact positively influence the willingness to donate and continue supporting such institutions. Respondents emphasized the importance of responsible use of funds, clear disclosure of financial information, and evidence of outcomes achieved by beneficiary organizations. The study concludes that effective financial governance mechanisms contribute to strengthening institutional credibility, increasing donor confidence, and enhancing the sustainability of educational non-profit institutions. The findings provide practical insights for managers seeking to improve transparency, accountability, and donor engagement practices.